What is marketing?
Marketing is the process of researching, developing, promoting, selling and distributing a product or service. Various marketing tactics include branding, sales, advertising, promotions, pricing, product packaging and development, and placement or distribution.

What is advertising?
Advertising is a paid way to communicate a message to your target market. Some forms of advertising include: TV, radio, newspaper, magazine, internet, direct mail, outdoor signage, email and much more.

What are the 4 P's pf marketing?
Product, Pricing, Promotion and Placement or distribution

What is a marketing plan?
This is a written document that identifies the goal of the business, strategies to support that goal and the specific tactics or action items that need to take place to support each strategy. It includes a budget, timeline, responsible parties, as well as a competitve analysis.

Why do I need a marketing plan?
A marketing plan is your road map to successfully grow your business. It assists the busy business owner stay on target with what needs to take place to meet their sales goals.

How do I start creating a marketing plan?
Creating a marketing plan can be a time-consuming task if you have never done one before. Enlisting the help of an experienced professional will greatly eliminate the amount of time you would otherwise spend doing this process. If you are going to do one on your own, make sure you first do thorough research on how to create an effective marketing plan.

How much money should I spend on marketing my business?
According to the Small Business Association (SBA), the popular way of figuring this is if you are an existing business use 2% of your most recent yearly sales volume. However, if you are a start-up business, up to 10% of expected sales could be used on marketing in the first year. Other sources say 4-6% of your revenue should go to marketing every year.

What do I do once I have a marketing plan?
A marketing plan needs to be implemented to be successful. Always evaluate its effectiveness and revise accordingly. It is a working document. Review it on a regular basis to make sure you meeting the targeted timelines.

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