New look for CreativeXchange Marketing

This month a new look for CreativeXchange Marketing debuts. To achieve success your marketing communication design must be executed in a way that will grab your audience’s attention and convey your message immediately.

With that philosophy in mind, CreativeXchange Marketing partnered with Phases Design Studio to re-brand itself with a new look.

This new look includes a new logo, new marketing collaterals and a new website.

Having professionally produced marketing materials is imperative in order to stand out from the competition.

Do-it-yourself graphic design should be avoided. Having a professional graphic designer is a worthwhile investment.

As CreativeXchange Marketing looks forward to the future with our ambitions to grow, we are excited about our new look. We believe it will be around for a long time to come.

We thank Kandra Churchwell, Creative Director at Phases Design Studio for her creativity, outstanding implementation and exceptional customer service.

Visit Phases Design Studio’s website and portfolio at: www.designfiles.net.

Experience our NEW “Virtual Ad Agency”

Virtual assistants, virtual offices and now a virtual ad agency? CreativeXchange Marketing now provides a “virtual ad agency” experience that positions small businesses for success. CreativeXchange Marketing has partnered with Phases Design Studio to offer all the resources of an ad agency.

Our combined 45 years of experience has allowed us to develop a team of associates that offers all the resources of the high-priced ad agencies, without the high price tag while keeping even the small business budget in mind. We won’t try to sell your business services it doesn’t need, only what will be effective for your business marketing needs.

Our services include:

Strategic Marketing Planning
Corporate Identities—Logo Design and Branding
Marketing Campaigns
Media Planning and Buying
Marketing Collaterals—sales flyers, brochures, stationary, business cards, etc.
Advertisements
Direct Mail Marketing
Copywriting
Web Design & Development
E-newsletters
Signage and Trade Show Displays
PR Initiatives
Surveys and Focus Groups

For more information on customer service training, contact CreativeXchange Marketing at 303.981.1541.

Earning good word of mouth advertising

In each issue of Marketing for Success we discuss the importance of earning good word of mouth advertising by delivering exceptional customer service. Each month we look at one new area customer service can be improved.

This month voice mail etiquette is the topic. Voice mail can be a help or hindrance to your internal and external customers, depending on how you use it. Voice mail etiquette is very important. Here are some basic voice mail etiquette rules:

Do not use your voice mail to screen calls. If possible, always answer the call if you are at your desk.
Use a professional greeting that includes your first and last name, organization, information about your availability, what to do to leave a message, what to do to get immediate assistance and thank them for calling.
Update your voice mail if you are going to be out of the office and when you return.
Always return voice mail messages the same business day if at all possible, but no later than 24 hours after the call was originally placed.
When leaving a message, state your full name, date and time of call and a detailed message (without rambling), including your phone number. Repeat your name and number slowly. Even if you have given the recipient your number before, leave it again. They may be at a remote location without your phone number when checking their messages.
Avoid playing phone tag. Tell the caller when you can best be reached.
If someone has reached you by mistake and left you a message, call them back and tell them the proper person to call. If you do not know who that is, forward the message on to that department head. Don’t ignore messages left for you by mistake.

This is just a sampling of voice mail etiquette tips. Next month we will discuss how to deal with angry customers.

For more information on customer service training, contact CreativeXchange Marketing at 303.981.1541.

Websites—are they a necessity?

Absolutely—regardless of your business size, websites are a very important marketing tool.

Ask yourself:

Do my competitors have a website?
Do my competitors have better websites than my company?

If you said yes to either of these questions, you need to have a competitive website.

Consumers are more technology savvy than in years past. One study found that 89% of consumers go online before choosing where they will buy from or what they will buy. Denver, Colorado ranks 4th in the country for online shopping.

Additionally, a website is an extension of your business ard and is an online brochure. It tells a story of what your company does, why it does it better than another company, how to contact your company, and other important information about your products and/or services.

So what are some of the benefits of having an effective website?

Adds credibility to your company
Increases your competitiveness
Allows you to expand your market reach
Customers demand it—having a website offers customer satisfaction,
Inexpensive way to market your business

Many individuals say they design and develop websites, but only offer templates. Really do your research before hiring someone to do this most important marketing initiative.

For a free evaluation of your website, contact CreativeXchange Marketing at 303.981.1541

Call or email us today for a free consultation

Table of contents:

New look for CreativeXchange Marketing

Experience our NEW “Virtual Ad Agency”

Earning good word of mouth advertising

Websites—are they a necessity?