- Single Metro Denver-Based Business to WIN a Branding and Identity Package Now Valued
at $20,000!
- Starting the New Year with a Powerful Brand Image
- Great Networking Events to Attend
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Single Metro Denver-Based Business to WIN a Branding and Identity Package Now Valued
at $20,000!
By selecting one small, independent company and taking
them step by step through
the branding process, Making the Brand™ will show the small business community
that great branding and identity are within their reach, and demonstrate the importance of building and deploying a strong brand.
Support from the local community has been very strong, and the Contest Presenters
are proud to announce the addition of a new sponsor, Outdoor Promotions. Outdoor
Promotions will be sponsoring the contest by adding a $5,000 billboard advertising
package to the the grand prize package. Based on the winner's marketing needs, the
package could be one billboard for a year or 3 billboards for 4 months or some other
combination.
The winning company will receive a branding and identity package consisting of:
-
Marketing Plan with Market and Competitor Reviews
-
Logo, Stationery, Brochure and Business
Cards, Web and Print Collateral Design
-
Web and Print Collateral copy writing, a tagline, Unique Sales Proposition (USP)
-
Printing Services and Management
- Search Engine Optimization
- Professional Photographic
Services
- A 1-minute web-video
- Billboard advertising package
Simply log on to the
contest web site
to nominate a company (including yours) today! Full details and
complete contest rules are available on the web site,
www.denversmakingthebrand.com
Thank You to Our Contest Presenters and Sponsors!
Denver’s Making the Brand™ is made
possible by the following Contest Presenters Sponsors. If you are in need of any
of their services, please visit their websites.
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Starting the New Year with a Powerful Brand Image
It is common knowledge that people make decisions based on their first impression.
This is why we wear a suit to a job interview, why restaurants present aesthetically
pleasing images of their dishes on the menu, why political candidates will spend
hundreds of dollars on a haircut, and why the most popular products and services
put their well-known logos on everything.
Why would your prospect assume your services are any
better than the quality of your marketing?
A common mistake many small business owners make is to
take the "do-it-yourself" approach to marketing. Creating your own brand and marketing
materials, or enlisting the services of an amateur, will undoubtedly end up costing
the business more money than the initial investment of working with a reputable
design firm. It may seem like you are saving money, but the inevitable low quality
of the materials reflects directly on your services and products—creating
a sub par impression in the minds of new prospects and leading them to search out and
do business with your competition.
Hiring a professional, reputable design firm to develop
an effective brand strategy will immediately place you ahead of the businesses that
took the "do-it-yourself" approach. Enlisting the services of professionals to design
your marketing materials is not an expense; it is an investment in the future success
of your business—an investment that will result in increased sales when properly
executed.
Effective marketing materials will reward you by driving
more customers to your company through a positive first impression—driving them
closer to making a purchase. Remember, your brand must make a first impression that
will last and show your prospective clients the difference your services and products
will make, directing their purchasing power to your company and not your competitors.
- Never give out a hand made business card; business
cards are powerful sales tools and leave long-lasting impressions.
- Many are tempted to fill their business cards with
information pertaining to all of their services—keep it clean, limit the text to
your contact information and a short, powerful message. The card is a tool to lead
clients to you, do not overwhelm them with information.
- Have a professional create your marketing materials
and have them professionally printed. Unless you are selling "do-it-yourself" products
and services, your marketing materials must reflect the quality of your business.
- Include your web site URL on all of your marketing
materials. If you are well branded and have invested in effective marketing materials
consider additional tactics to drive more traffic to your web site.
Design Review is intended as a tool to educate business owners
within the topics of graphic design and marketing communications. All articles are
the property of Phases Design Studio. Articles appearing in Design Review are available
for reprinting and distribution permission is granted under the following terms:
the article title, author name, body and resource remain intact with no changes,
links remain active, and credit is linked to www.designfiles.net.
Great Networking Events to Attend
Meet fellow professionals and make new connections
Networking events are a great way to market your business
by making connections with other business owners and multiplying your contacts.
Here are some networking event websites to check out:
NEW! 2008 Kick-Off
Learn how EBOS can help advance
your business and network with
other business owners just like
yourself.
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Call or email us today for a free consultation